Cosmetics

Sell More Cases – Quick In-Mouth Mockup in Hygiene Chair

A common issue I read and hear is about improving case acceptance in our practices.  While I talk about the importance of the words and communication connection we make with patients, there is something that is better – VISUAL COMMUNICATION.  Visual beats words in effectiveness and quickness nearly every time. A sales technique we aren’t …

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Contours Matter

As dentists we often get fixated on material selection and shade.  But we are most often overlooking a more important aspect of quality restorative dentistry – contours and shape. Contours can make or break the aesthetic perception of a case! I would like to share with you a case that is far from perfect – …

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