Lauren Powers is a digital marketing expert and the Marketing Development Manager at Microsite Health. Microsite Health is a digital marketing solutions company that caters to healthcare providers. Some of their services include a tailored website, patient-conversion training, and software tracking. Lauren has over 15 years of experience helping businesses grow their brands through lead conversion and high retention rates. Beyond digital marketing, she is also a fitness coach with over 10 years of experience.
In today’s episode, Lauren discusses the various ways you can get new leads and convert them through digital marketing. She describes the importance of building a team that knows how to answer phone calls and how to empathize with clients. She shares some ideal responses to customer questions and what to do once they walk in for a consultation. Lauren also discusses payment options, what it means to create value for your high-end services, and how you can compete with other practices.
"Once you get them in the office, that's when all the business strategies you've laid out need to be in motion." – Lauren Powers
This week on T-Bone Speaks Dentistry Podcast:
Our Favorite Quotes:
Connect with Lauren Powers:
Discover the Keys to Pivot Your Practice
Do you want to do more of the kind of dentistry you love? Want to learn how to achieve your goals, increase your revenue, and find financial freedom without seeing more patients? Are you ready to create the life, freedom, and happiness you desire? Then you need a copy of my free book: The Dental Practice Pivot. Discover how to increase your revenue, create a more balanced lifestyle, and gain a competitive advantage in the highly competitive dental industry.
Visit the Dental Practice Pivot website to claim your free copy and begin your journey to achieve true happiness and financial freedom.