Grant Olson is the owner of Innovative Dental, a practice in Springfield, Missouri that offers various services, including root canal therapy, fillings, crowns, veneers, whitening, implants, dentures, and orthodontic procedures. He is one of only 300 CEREC Mentors globally and is a known expert in smile makeovers, performing dozens every year. Grant is also the owner of the Innovative Dental of Springfield YouTube channel where he shares content about his passion for dentistry and talks about the latest in cosmetic dental procedures and technology.
Today, Grant joins me to share how YouTube changed the way he marketed his services and why video marketing is the best way to attract new customers. He describes what the practice was like when he first bought it and the effort he and his team made to bring it back to life. He explains how his religious beliefs allowed him to have the mentality to succeed in the dental industry, the type of content he produces, and how he managed to grow his YouTube channel. Grant also shares the tools he and his team have developed for his customers and what he wants newcomers to understand about owning and running a dental practice.
"I'm not so interested in growing subscribers as I am in helping people." – Grant Olson
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