Many people will disagree, but I believe you can certainly be too comfortable with how you manage your practice. When you’re too comfortable, you lose your drive and your business stagnates. And when your business stagnates, you’re more prone to be swept under the rug by your competition.
How do you reinvigorate your practice and get out of your comfort zone when it’s all you’ve known?
In today’s episode, I share some of the ways you can bring life back to an established practice. I discuss the positive effects of competition and how the rivalry of two fast-food chains makes for an interesting analogy. I explain why a practice should never be afraid of turnover and some of the benefits of changing your team members. I also describe ways you can have competition among your team as well as activities that promote a sense of camaraderie.
“It’s 2020. It’s time for you to change and update your game.”
This week on T-Bone Speaks Dentistry Podcast:
- Relating dentistry to the rivalry between Chipotle and Taco Bell.
- The problem most dentists face when the competition comes into play.
- What it means to turn your practice around for your brand.
- Moving towards digital communication for client appointments.
- My thoughts on having turnover in your practice.
- How to promote positive competition among team members.
- Why your marketing needs to make the customer the hero, not the dentist.
- How to show your team you’re a great leader.
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Our Favorite Quotes:
- “People believe a modern practice is a better practice.”
- “It’s not okay to not have a plan to slowly and steadily get your system in place.”
- “There’s a distinct disadvantage in having the same team members for too long.”
Resources Mentioned:
- RevenueWell
- AnswerThePublic
- They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
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